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Case QIWI. Investor day

INVESTOR
DAY
QIWI is one of the largest online payment services in Russia and CIS countries. The task was to convey its main financial indicators, talk about development prospects, and present products to potential investors
Zhandrov Andrei for Presium
/
ZHANDROV
ZHANDROV
ZHANDROV
/80
unique
slides
static visualization
offline format
I selected a minimalist and firm way of presenting information to tell the audience about the payment service’s products in a simple way and demonstrate the image of a successful company. The chosen color palette and typography accentuated the key company information
/visual approach
01

Restrained and strict style with careful detail elaboration of each element in the presentation

When working with visuals, I needed to consider 3 of QIWI’s additional products (Tochka, Rocketbank, and Sovest). Individual designs were crafted for each direction, allowing for a unified representation of the products within the entire project
/project features
02

Developed personal design for 3 additional products of the company

I filled the slides with unique elements and memorable illustrations, resulting in an improved associative comprehension of the presentation information. Rethought volumetric diagrams, updated complex graphs and charts
/visualization optimization
03

Added compositional expressiveness to complex charts and diagrams

Burjeel-Holdings
Union of Brewers
/result
04

With a competently formed visual identity and strategic graphic design choices, QIWI effectively communicated a cohesive brand image to prospective investors and gained their trust