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Case Lenta. Investor day

INVESTOR
DAY
Within the Investor Day, the company presented its new strategy announced by the top management representatives. The goal of the strategy is to transform Lenta into the leader of the Russian food retail market
Zhandrov Andrei for Presium
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ZHANDROV
ZHANDROV
ZHANDROV
/38
unique
slides
static visualization
online format
For the overall visualization, I chose the image of a friendly and modern brand and used isometric 3D pictures to support the associative array and the main presentation data. This combination resulted in a distinctive and expressive project
/visual approach
01

Friendly design and memorable isometric 3D illustrations

To build a high-quality project, I developed a well-balanced template. Surrounded accent titles with contrasting frames, which transformed depending on the content amount. Associative images supported the core information
/project features
02

A carefully calibrated approach to achieve the perfect balance of all elements within the template

Comprehensive schemes, graphs, and diagrams were complemented by semantic illustrations, which made it possible to bring imagery and visual highlights into the slide content. This allowed me to unite intricate graphic information and the general style of the work
/visualization optimization
03

Complex diagrams and graphics got spectacular color palette and unique illustrations

Union of Brewers
RZD
/result
04

The company brightly showcased its updated strategy, setting ambitious and achievable goals that will enable "Lenta" to become a new leader in the Russian market