Case Russian Railways. Strategy day

STRATEGY

DAY

Making a presentation for the CEO's speech at the 3rd Railway Congress. The company handles both passenger and freight transportation and is one of the top three global railway leaders

blog

Zhandrov Andrei for Presium

ZHANDROV

/17

unique

slides

3 000 spectators

ultra-wide screen (33x6.5 meters)

The presentation was displayed on a screen the size of an 11-story building (33x6.5 meters). That's why it was important to create a template with a safe area, choose the optimal size for elements, and adjust their contrast correctly, so that every person in the room could see and understand the presentation content

/visual approach

In developing the presentation style, we considered the screen's features and the audience size. Therefore, for visualization, we chose a clean and attention-grabbing design. We refrained from adding extra compositional graphic details to ensure that the essential content stood out on the slides and was more easily understood by the viewers

/project features

The report included numerous diverse maps, which I seamlessly integrated into the designed template while considering the presentation's color scheme. I also optimized various charts and graphics, taking into account the specific characteristics of each element on the slide

/visualization optimization

Lenta

M.VideoEldorado

previous project

/result

next project

The 3rd Railway Congress was the most significant event for Russian Railways in recent years. Effective content visualization helped summarize our achievements and outline the company's long-term development plans