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Case M.VideoEldorado. Strategy day

STRATEGY
DAY
Designing the presentation for the online event of M.Video-Eldorado. The company has introduced a new growth strategy and shared information about operational results and dividend policy
Zhandrov Andrei for Presium
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ZHANDROV
ZHANDROV
ZHANDROV
/81
unique
slides
impressive animation
online format

In developing the concept, I aimed to the brand's innovative and technological nature. I shifted the focus from vivid publication design images to a restrained, smooth, and balanced design. I enhanced the presentation by integrating contemporary and easily understandable animations
/visual approach
01

Selected a concise and tech-inspired visual style

The project retained the legacy of the company’s visual solutions. The presentation featured unique and updated elements with a focus on digitization, which were used throughout the entire narrative. These elements contributed to the project's cohesive and technologically advanced look
/project features
02

I crafted custom elements that aligned with the brand book, with a special emphasis on digital transformation

Took a holistic approach to visualizing infographics for complex diagrams and charts, optimizing and refreshing the overall composition. Working with a wide array of information, I thoroughly worked through each graphic solution, uniting them with common connecting elements and accents
/visualization optimization
03

I modernized the graphical strategy for complicated diagrams and improved the visualization for diagrams

RZD
Beluga Group
/result
04

The company successfully presented its strategy until 2025 and confidently showcased the brand's digital transformation in the current market